Op = Op
André Kruysen

Op = Op (When it’s gone, it’s gone) is the comparison with which shopkeepers try to draw attention to their products, for example, by flysheets. It is a matter-of-fact comparison which should invite consumers to spend more money.  

Op = op is also the name of André Kruysen’s project. On 1 December 2009 he started working for three months at the project building Hier at the invitation of Heden.  André Kruysen is a sculptor, who often interferes with architecture in which he exhibits. This means that the space has undergone a metamorphosis. It happens here as well, but because the three-month long working period is longer than usual, he can even have his own work undergo a metamorphosis.  

André Kruysen is taking pictures of ‘social sculptures’ for quite a time; often heaps of rubbish in the streets from local shopkeepers, which to him represent sculptural value. This collection of photographs has become one of the starting points of the project, together with the building in which André Kruysen works. Come quick and have a look, because you know: Op = Op!